Tuesday, December 31, 2019

Identifying A Target Market And Prepare A Customer Profile

Website Article: How to Identify a Target Market and Prepare a Customer Profile URL: http://edwardlowe.org/how-to-identify-a-target-market-and-prepare-a-customer-profile/ This website’s main focus is on how to identify a target market and prepare a customer profile. Hence the article explained in great detail about getting the message to the people who need and want what you have to offer. † This guide takes you through a step-by-step process that helps you identify specific target markets within your industry and provides you with the know-how to create customer profiles to better channel your marketing efforts,† (Susan MaGee, 2016.). The article states that a Business Builder will take you through a step-by-step process in identifying specific market targets in your industry enhance your knowledge in creating customer profiles. Manufacturer who want to sell their product need to have an effective marketing strategy in order to market their product or service. It is quiet important that the product is tailor made to your marketing and sales efforts so that you specifically reach the segment of population that will most likely buy your product or service. I find that business that spend time to critically determine a clear primary market spend their energy and money efficiently. Once one determines whether the business is large enough to sustain them on an ongoing basis then there is need for market analysis, which can be measured. There three major type of marketsShow MoreRelatedThe Importance of Prospect Profiling in Sales Management1005 Words   |  5 PagesProfiling in Sales Management Prospecting is the first stage in the personal selling process and is defined as the sellers search for and identification of qualified buyers. Potential prospects come from a variety of sources, including existing customers, personal contacts, directories, computerized databases, trade publications, and trade shows. 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