Identifying A Target Market And Prepare A Customer Profile

Website Article: How to Identify a Target Market and Prepare a Customer Profile URL: http://edwardlowe.org/how-to-identify-a-target-market-and-prepare-a-customer-profile/ This website’s main focus is on how to identify a target market and prepare a customer profile. Hence the article explained in great detail about getting the message to the people who need and want what you have to offer. † This guide takes you through a step-by-step process that helps you identify specific target markets within your industry and provides you with the know-how to create customer profiles to better channel your marketing efforts,† (Susan MaGee, 2016.). The article states that a Business Builder will take you through a step-by-step process in identifying specific market targets in your industry enhance your knowledge in creating customer profiles. Manufacturer who want to sell their product need to have an effective marketing strategy in order to market their product or service. It is quiet important that the product is tailor made to your marketing and sales efforts so that you specifically reach the segment of population that will most likely buy your product or service. I find that business that spend time to critically determine a clear primary market spend their energy and money efficiently. Once one determines whether the business is large enough to sustain them on an ongoing basis then there is need for market analysis, which can be measured. There three major type of marketsShow MoreRelatedThe Importance of Prospect Profiling in Sales Management1005 Words   |  5 PagesProfiling in Sales Management Prospecting is the first stage in the personal selling process and is defined as the sellers search for and identification of qualified buyers. Potential prospects come from a variety of sources, including existing customers, personal contacts, directories, computerized databases, trade publications, and trade shows. Prospects may respond to advertising by placing a telephone call or writing for more information. Such responses, called inquires, are often assigned toRead MoreMarketing Pl An Organization1658 Words   |  7 Pagesfunding, useful in identifying strategic alliances, and assist in gaining customer commitment, strategic plans often required to dispel debt. According to Stuart Gandolf, â€Å"A good marketing plan allows you to anticipate, assess, prepare, build a roadmap to follow, cover-your-bases, construct necessary support systems, protect yourself and dramatically improve your chances for marketing success. Critical elements of a Marketing Plan Target Marketing – establishing target customers, Competition AnalysisRead MoreCialis Case Study1034 Words   |  5 Pages1 (25 Marks Total): According to information provided in the case, identify 3 main ED market segments. Describe each segment’s characteristics, including opportunities and barriers for adoption. Focus on key ED segments essential for future marketing campaign, as opposed to all possible segments. If sufficient information is provided in the case, identify potential size of the segment. - Correctly identifying demographics/age as a segment (2 marks) - Discuss main each age sub-group - 20-39, 40-49Read MoreSegmentation Analysis Literature Review1250 Words   |  5 PagesSegmentation Analysis Literature Review To match the needs of costumers, consumers and producers, not only in case of private people but of businesses or companies, target marketing is needed. To obtain the particular market firstly a marketer has to prepare a market research, after which he segments the market, and then targets a single segment or series of segments, and finally positions within the segment(s). From these processes, I have chosen Segmentation Analysis as the topic of this essayRead MoreValue Proposition : Company s Product And Service Essay1684 Words   |  7 Pages Value Proposition What values will the company’s product and service bring to the customer, and what benefit will the customer receive? Don’t explain what the technology is all about, but what measurable benefit the customer will get from using your product or service. Things like greater revenue opportunity, a competitive advantage, reduced cost and expense, and new offering that expands current revenue should be discussed here. 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The company has two main products lines, Italian frozen dinner â€Å" DinardoTM†, andRead Morebusiness plan1299 Words   |  6 Pagesï » ¿The Business plan LOTUS Sun-Block Cream The Business plan could take hundreds of hours to prepare, depending on the experience and knowledge of the entrepreneur as well as the purpose it is intended to serve m It should be comprehensive enough to give any potential investor a complete picture and understanding of the new venture and will help the entrepreneur clarify his or her thinking about the business. 1. Introductory Page: 2. Executive Summary 3. Environmental and Industry Analysis Read MoreEssay on The Patient Protection and Affordable Care Act1073 Words   |  5 Pagesdetermine how health care reform will affect market and non-market driven decisions. Within this topic I will describe how I will implement a strategic plan that includes health care reform even if the new law will take affect or not. 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The specific KSFs for any given company are unique, but by using whichever metrics have been uniquely decided upon and focusing efforts on evaluating and maximizing performance based on these KSFs, entrepreneursRead MoreDomestic and Global Product Branding Strategy of Comfort Cakes by Lynda1405 Words   |  6 Pagesflavors that it has to offer to its consumers Altogether some seem to think branding a bakery a waste of money, research (e..g Idea spot; Inc.com) shows it to be useful. This is particularly so since even though one may have a cadre of local customers, customers need to be able to describe and particularize the product, aside from the fact that branding helps disseminate the bakerys reputation. Branding for both domestic and global product will adopt the same technique: My steps will be to develop

Fashion Following the Coolest Trends Essay - 780 Words

Did you know that fashion is known to be a popular style, especially in clothing, footwear, and accessories? Fashion is a trend, that keeps changing. It makes lifestyle interesting, and some people just think differently. People set the trends especially, companies and actors in the movies. Fashion is based on time, it changes as well. In opinion fashion is something I follow, I am known to be a fashionista! First of all, fashion mainly means the type of clothes you wear. Fashion is clothes depends upon it’s type, color, and model. Trend keeps changing the cloth type. Sometimes it’s cotton, silk, and nylon, it’s based on the publicity that it is getting. Fashion designers make the model and the color. It’s the trend to make film†¦show more content†¦Most certainly girls have more types of shoes to decide on than boys. It is all based on the type of clothes you are wearing. In my opinion Converse is the best shoe to wear! Forth of all, for girls, f ashion includes makeup as it’s top priority for most of them. The most used tools for makeup is eyeliner, mascara, lipstick, blush, powder, and etc. As you can see girls are into make-up lately, they wear it to school, work, and well anywhere you go. There are at least 82 percent of girls that wear makeup. Some girls choose not to wear makeup at all. Some girls wear makeup but not always on a regular basis. Makeup is like one of the things that girls love. Makeup is like ruining your face, no one can see your real face and the real you! Mascara and eyeliner just make your eyes pop out and make your eyelashes even darker. Lipstick just makes your lips bright so everyone can see. Blush makes your skin lighter. In my opinion makeup just makes you look pretty and doesn’t express your personality! Fifth of all, we are completely fashionable with our accessories. They all go hand in hand. In order to be fashionable you need to have accessories! I guarantee you that accessories will come in handy with your clothing. Girls usually need a purse and jewelry to go along with anything. Boys just need belts and ties. I wear a lot of bracelets and almost all of them are made up of rubber bands. There are so manyShow MoreRelatedEssay on A Call for Uniforms at PenArgyl High School600 Words   |  3 Pagesclothing. Social evaluation is based on physical appearance. With uniforms, there is entirely no controversy over who has the newest, coolest clothes in school; style is eliminated from the academic equation which would lead to less bullying occurring throughout the typical school day. Many teens often pester their parents for money in order to obtain the latest trends, which are not always school appropriate. The reason for this is that teenagers want to appear â€Å"cool† to avoid potentially being madeRead MoreEssay about Incorporating Uniforms into Our School1035 Words   |  5 Pagesclothing. Social evaluation is based on physical appearance. With uniforms, there is entirely no controversy over who has the newest, coolest clothes in school; style is eliminated from the academic equation which would lead to less bullying occurring throughout the typical school day. Many teens often pester their parents for money in order to obtain the latest trends, which are not always school appropriate. The reason for this is that teenagers want to appear â€Å"cool† to avoid potentially being madeRead MoreAbercrombie And Fitch : Swot Analysis1142 Words   |  5 PagesINTRODUCTION Abercrombie and Fitch is a well known retailer of casual clothing with over 300 stores in America and 170 stores worldwide. It was founded in 1982 by David T Abercrombie and Ezra H Fitch. After being owned by the fashion firm ‘The Limited’ in 1999, the brand went public on the New York Stock exchange. Currently, Abercrombie and Fitch sells jeans, graphic t shirts, shorts, knit and woven shirts, outerwear etc under the brand names of Abercrombie and Fitch, Abercrombie kids and HollisterRead MoreMy Community Download The Free971 Words   |  4 Pagesapp, which is available for both iPhone and Android users. I’ve had personal experience with this app, and what makes it so convenient is its accessibility to many user friendly features: it tracks motion, has a sound detector (which I find is the coolest feature because people can discover if they talk in their sleep), and contains a sleep debt log. It also has an alarm system with two optionsÍ ¾ the user can either set the alarm themselves (useful for school nights) or they can use the smart alarmRead MoreAF Case5347 Words   |  22 Pagesdone a wonderful job to stay in the market position despite the changing trends and lifestyles that generations have nowadays. It’s hard to keep intact with fashion trends because onc e you cannot cope up with the changing lifestyle of your consumers, you can expect to have a decrease in your sales and market share in other countries. The industry offers a lot of new and existing potential competitors especially in the fashion industry; you’re not just competing within the U.S. brands but also withRead MoreThe American Of American History Essay1523 Words   |  7 Pagesby either committing a crime or undergoing an initiation procedure wherein they are beaten by fellow gang members to test their courage and fighting ability. Their motivations for joining the gang are varied, but usually fall within one of the following: identity or recognition, protection, intimidation, criminal activity fellowship, and brotherhood. Being part of a gang allows the gang member to achieve a level of status he/she feels impossible outside the gang culture. Many members join becauseRead MoreAre Teens Magazines Be Considered As Academic Writings?1819 Words   |  8 Pagesa sp ecific vulnerable audience that happens to be teenagers. Magazines share the similar characteristics that an academic writing possesses, therefore teen magazines should be considered as academic writings. When reading academic writings, the following questions are usually asked inside the mind of the reader. What is the message or point in the text that the author is trying to convey? Does an explanation of his research exist? Is he reporting the data collected? What is he arguing of the resultsRead MoreTeens and Their Magazines1894 Words   |  8 Pagesand covered in make-up. The group of girls she associates herself with is also dressed very sexy and in my opinion inappropriate for their age. As they walk they giggle and hold conversations about fashion and what they did with their boyfriends last night. Checking out stores for the latest trends, they also take a look at some sexy lingerie in the display at Victoria’s Secret. Seeing some cute boys walking past they all follow the steps learned in Seventeen magazine’s â€Å"How to Catch a Guy† featureRead MoreSkills and Career Pathways in Hair Styling2439 Words   |  10 Pagesaesthetics of human hair. Of the many career opportunities available, the three of focus for this paper will be a hair stylist in the film and/or fashion industry; a cosmetic scientist that specializes in hair; and the executive producer of an international hair show. Keywords: hair styling, hair dressing, cosmetology, cosmetic science, dermatology, industry, fashion, film, show, research Skills and Career Pathways in Hair Styling Part A Human beings are concerned with and influenced by aestheticsRead MoreNegative Effects of Technology Essay2094 Words   |  9 Pagesorganization. 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Important Of Accountability Free Essays

Accountability is the act of accepting ownership over action and their contribution to the organization. Leadership and staff can influence large and small group and empower them to meet the objectives for the organization. The purpose of this paper discusses accountability in health care industry, and employee accountability. We will write a custom essay sample on Important Of Accountability or any similar topic only for you Order Now How accountability applies to ethical consideration in leadership and management, check-and-balance process, and accountability affect working culture. Why is accountability important in the health care industry? Concerning accountability, there are three levels to consider first, organizational accountability second, management accountability last, worker accountability. They share information to keep those who need to know. They set goals for themselves and people, and their team, and they explain how those goals measured. They monitor the goals and provide feedback. They consider potential outcome of their action, and decision. They take responsibility for their action as well as those people under them. They learn from their mistake, and help others learn from their. Health care industry set specific mandates and requirements for financial reporting, which sets deadline for compliance and rules and requirement (Turk, 2012). The integrity in the accounting standard applies to government and business practices (Turk, 2012). Organizations need to take responsibility for their action. The key component is to continue monitoring goals and objective. The accountability begins at the top and encompasses each level of the organization. How is an employee’s accountability measured in the health care industry? Employee accountability is the same as manager accountability, and the expectations should held accountable for meeting or not meeting these expectation. The biggest problem is communicating that why everyone understands the expectation of the company. The goals for the individual are used to measure success. The expectation includes attitude, work ethic, and skills, work habits this has to be understood so that the supervisor and employee have the same understanding (Turk, 2012). When expectation of the employee is met, the organization rewards him. If they are not met the organization resolve the problem, or consequence come behind the mistake. Leadership need to have feedback sessions with their employee to let him know positive and negative outcome, and recognize him in front of his peers. The goals are to admit their mistake and learn from them. How does accountability apply to ethnical consideration in leadership and management? The United States health care system faces challenges in providing quality health care to diverse population (Napoles-Springer, 2005). The effort to identify the culturally health care from the perspective of ethnically and diverse in detail to define cultural competence level of medical encounter are lacking the skills, and knowledge to identify the different cultural values and practices (Napoles-Springer, 2005). The measure could used to access how cultural competence of provider is associated with patient outcomes (Napoles-Springer, 2005). The cultural competence measure the quality of health care associated with patient outcome. The ethnical responsibility carries certain degree of respect, cooperation, share knowledge, and teamwork. The problems arise with staff members and department, but building rapport with the department can improve the work experience, and the experience of patient treated through the health care industry. The employer ethnical responsibly are to orientation and training on new and existing equipment, empowered employees to be more productive, and happy with his job. There should be a chain of command where staff member could resolve issues What does check-and-balances process look like in a successful organization? The check-and-balance process support employee ensures a transparent working environment, and keep ethical employee from manipulate and intimidate by others. The proper check-and-balance prevents individuals ignoring ethical guidelines, and deters bad behavior. An organization structuring a set of check-and-balance needs where problems develop and how they can fix it. The process start with leaderships they must become aware and involved in the organization. The organization should have tight control and failure to follow policy and procedure will be deal with. Leadership must act ethically and insisting that the staff do the same. Leadership must be on guard for that area where ethical lapse occurs and provide the check-and-balance to prevent them. How does accountability affect an organization’s working culture? Health care industry shares the fundamental commitment to enhance the quality of care for those needing health care service, and create effective health care delivery system (American College of Healthcare Executive, 2010). The goal is to create a workplace that attracts and keeps the best employee with the opportunity for personal and professional development, which includes education, specialty training, and access to career goal. Mutual respect and care create a work environment, which everyone believes valued and appreciated, and looking forward to go to work every day. Communication is critical for a company set up regular meeting invite feedback. Encourage employee to contribute innovative and quality ideas. Coordinate and monitoring activity keep focus on goals and action. Provide accurate information to employee, and ensure that the action is consistent with the company objective and goals, and established deadline when task must be complete, and review task ongoing and in progress (American College of Healthcare Executive, 2010) How can you maintain a positive working culture and avoid a working culture of blame? A positive workplace lead to increased in productivity, better employee morale, and the ability to keep skilled worker (McFarlin, 2012). First a clear vision or mission for the organization this defines the foundation of the organization. Second, hired positive employee an individual with friendly smile, upbeat personality, handles conflict, and interact with others. Third, establish an open-door-policy be accessible to the staff, have one-on-one meeting listen to feedback both positive and negative. Fourth, communicate with the staff keep them inform on what is going on with the organization be honest with the staff about upcoming changes in the organization. Last recognized the staff accomplishment, and establish reward system for excellent performance, and thank an employee for a job well done. Encourage staff member to recruit potential employee. The employee will have a better feel of which he want to work with, and the goal is to promote a positive work environment (McFarlin, 2012). Conclusion In conclusion this paper discusses accountability in health care industry, employee’s accountability, the ethical consideration in leadership, and management. The checks-and-balances process and the accountability work culture. Accountability must begin at the top and run through the organization. Accountability in health care industry must have good communication; defined goals at each level, monitoring feedback, consequences are part of the process. The responsibility of the organization holds staff accountability for the outcome of health care. How to cite Important Of Accountability, Papers

Employee Engagement Human Resource Department

Question: Discuss about theEmployee Engagement for Human Resource Department. Answer: Introduction The phrase Employee Engagement has attained fame in the recent years. Advocated optimistic results of Employee Engagement make associations build up the culture or atmosphere of engagement at the workplace on the highest priority for the Enterprise. The relationship between the organization and its workers is the main property of the Employee engagement. Engaged Employee is characterized as the individual who is completely absorbed as well as enthusiastic regarding their work thus makes positive moves to advance the association's interests and reputation. This study includes the variables added to Employee Engagement and how the Human Resources play a vital part in upgrading Employee Engagement are also discussed in this paper. Background In the recent past 'Employee Engagement' seemed as a typical expression in the Human Resource department. In the year 1990, Kahn had set up a theoretical model to understand why and when people invest varying levels of themselves in the job profiles performance. He explored situations at a workplace where individuals had personally expressed as well as engaged their personal selves. The level of inclusion and commitment, a worker has towards the organization and also to its values is known as Employee Engagement. The Engaged workers know about the business settings, work with associates to enhance performance in the business for the wellbieng of the organization and has an inspirational mentality held by employees towards the enterprise values (Cervai, Kekale and Claxton, 2014). Arguments for as Well as Against Employee engagement is the most vital performance and association management theme. There are various positive results from building the employee engagement and both organizations and employees take benefits from the Employee engagement. Almost every organization expresses that there is an association between the employee engagement and profitability of organizations because there is an increment in organizations benefits through higher profitability, expanded deals, consumer loyalty and employee maintenance (Berens, 2013). On the other hand, some negative aspects of Employee Engagement are also there. Dramatic changes in the economy of the entire world in the last Twenty-five years has had a huge implication for reciprocity and commitment amongst the employers and their workers and these changes also effect Employee Engagement adversely. There are a few strategies which are not to be talked about by the organization to its employees. A few things are there to be kept unrevealed as i t is not fair to engage the employee in the important discussions (Cook, 2008). Applicability of the Approach Employee Engagement Relate to Job Satisfaction and Motivation Job Satisfaction: Employee or Job satisfaction is, basically, how content or fulfilled representatives are with their employments. Job satisfaction is ordinarily measured by utilizing an employee satisfaction review in the organization. Motivations: Keeping workers engaged and motivated is the way to achieve the organizations prosperity. Sadly, there is no precise way to motivate the workers since diverse individuals are motivated by diverse things at diverse times. There are numerous variables influencing motivation that chiefs have practically no control over it (Ganesh, 2016). Impact of the Concepts Workers acquire a fundamental part of every organization; the enthusiasm of representatives will help to accomplish the organization's goals. Effective Employee Engagement system makes a group in the workplace rather than just a workforce. At the point when the workers are viable and emphatically engaged with their association, they frame an enthusiastic association with the organization. This impacts their state of mind towards both their partners and the organization's customer and enhances consumer loyalty and administration levels (Garber, 2007). Factors which might be added to decrease the levels of employee engagement in the present workplace will include some demographic and workplace factors. Demographic Factors: Employee Engagement Surveys have made it significant among the organizations and the effect of Demographic Variables on the Employee Engagement is the main component on which the organizations focuses the most (Messarra, 2014). Success today needs a better and good attendance of employees. Employees play a significant role within every organization. The employees interest will help organizations to achieve their objectives. The employees trust in the purpose, values, and mission of the organization and show their commitment via their activities as a worker and attitudes towards their employer as well as their customer. (Haski-Leventhal, 2012). Working environment factors: Great working environment makes a vision and regular team objectives to keep up the motivation or inspiration of their representatives over a very long time period. The administration team must show achievement and development of the association. The present achievement of the organization and the conviction or trust on the employees where the business will go later on is vital to a representative's inspiration at the workplace (Kumar and Swetha, 2011). Therefore, there are lots of factors which contribute to reducing the level of the Employee Engagement in the workplace. Example of Employee Engagement A case of an organization that used the instrument created by the Gallup is B and Q, the UK based, home change organization is discussed here. In 2000, the organization has been measuring the Employee Engagement utilizing the Q12 overview. In 1998, around 3500 workers from Forty-three B Q stores took an interest in the nine-month experimental run program. The tool comprises of 12 inquiries and the answerer was requested that demonstrate to what degree they concur or differ to every inquiry. High scores overview shows the high state of employee engagement (McBain, 2007). HR Value Adds or Manage Employee Engagement Human Resource supports the Employee Engagement: With a specific end goal to, achieve competitive advantages associations are referring to Human Resource divisions to set the plan for making the way or culture of engagement in the workplace. The HR divisions manage the workforce and their relationships. Its responsibilities frequently include standard managerial undertakings and helping different chiefs by managing representatives beginning of the determination procedure up to the end of the agreement (Mr.K.ArunKumar, 2013). The Human Resource division is responsible for staffing, choice, introduction, preparing and advancement, execution evaluation and wellbeing issues. Relevant Concepts, Models, Theories in HR Field Hewitts Engagement Framework: Aon Hewitt's representative engagement research represents an assortment of organizations, ventures, along with geographic regions through the nations in Asia-Pacific, North America, Europe, and Latin America. Understanding and checking how connected or engaged organizations individuals has no value until organization does not recognize what activities will be best in expanding their Employee engagement (Sonenshein and Dholakia, 2012). Sakss multidimensional theory: Another way to deal with representative engagement emerged out of the multidimensional point of view of the Employee Engagement introduced by Saks in 2006. Saks characterized Employee Engagement as a particular and unique kind of constructing and comprising of psychological, enthusiastic, and behavioral segments that are connected with people role performance. Strategic function: Vital Human Resource incorporates Human Resource arrangements and approaches with the association's vital plans, providing the possibility to make the representatives' work more significantly and identified with the vital strategic direction of the association (Neault and Pickerell, 2011). Selection and Recruitment: The enrollment procedure tries to guarantee that the organization has right individuals set in the right employments. This is imperative for the further worker or employee engagement, this is because if the representatives are tuned into their occupations, then all of them are mentally present during their works or task execution, they don't withdraw and block from the employment. Development and Training: Learning, preparing and advancement have two implications for the workers. It might be seen as an inherent motivator, as they assist workers' development, learning, and improvement. It can likewise be an outward motivator since they provide more instruments to representatives so that they can utilize them during their work or tasks for accomplishing their objectives (Plester and Hutchison, 2016). Research and Theory from HRM Literature and Journals Employee engagement models and theory Kahns require satisfying approach: Initially, Employee Engagement was noticed by Khan in 1990 in his article, Kahn characterized individual engagement as "the concurrent business and articulation of an individuals "favored self" in the tasks, practices which elevate the associations work. Maslachs burnout-antithesis approach: Kahn's examination was the main distributed writing on the engagement until the year 2001, when Schaufeli, Leiter and Maslach in 2001 started their study with work burnout idea. In their study, they positioned the Procedure of Employee Engagement like a "positive antithesis" to burnout (Vestal, 2012). Harters satisfaction-engagement Theory: In 2002, another approach by Harter exhibited a standout amongst the most broadly read and referred works on representative engagement, where they utilized 7939 specialty units to look at the advantages of engagement. Worker engagement was characterized here like an "individual's association and satisfaction and additionally enthusiasm for the work (Vitt, 2014). Conclusion It has been concluded in this study that the Employee Engagement nowadays has become a top priority for every organization. Developing an optimistic Employee Engagement framework to offer organizations, a sustainable competitive advantage. This study also concludes that the absence of the Employee Engagement model doesn't let the organization to achieve its goals. There is a need to enhance the factors and levels of Employee Engagement and results of this study shows that administrative employees in the organization are usually not engaged. References Berens, R. (2013). The Roots of Employee Engagement-A Strategic Approach. Empl. Rel. Today, 40(3), pp.43-49. Cervai, S., Kekale, T. and Claxton, J. (2014). Employee Engagement. Bradford: Emerald Group Publishing Limited. Cook, S. (2008). The essential guide to employee engagement. London: Kogan Page. Ganesh, A. (2016). Employee Engagement-A Means to Employee Involvement. IIMS Jrnl. Mgmt. Sci., 7(2), p.165. Garber, P. (2007). 50 activities for employee engagement. Amherst, Mass.: HRD Press. Haski-Leventhal, D. (2012). Employee Engagement in CSR: The Case of Payroll Giving in Australia. Corp. Soc. Responsib. Environ. Mgmt., 20(2), pp.113-128. Kumar, D. and Swetha, G. (2011). A Prognostic Examination of Employee Engagement from its Historical Roots. International Journal of Trade, Economics and Finance, pp.232-241. McBain, R. (2007). The practice of engagement: Research into current employee engagement practice. Strategic HR Review, 6(6), pp.16-19. Messarra, L. (2014). Religious Diversity at Work: The Perceptual Effects of Religious Discrimination on Employee Engagement and Commitment. Contemporary Management Research, 10(1), pp.59-80. Mr.K.ArunKumar, M. (2013). Antecedents and Consequences of Employee Engagement- A Hypothetical Approach. IOSR Journal of Business and Management, 9(3), pp.52-57. Neault, R. and Pickerell, D. (2011). Career engagement: bridging career counseling and employee engagement. Journal of Employment Counseling, 48(4), pp.185-188. Plester, B. and Hutchison, A. (2016). Fun times: the relationship between fun and workplace engagement. Employee Relations, 38(3), pp.332-350. Sonenshein, S. and Dholakia, U. (2012). Explaining Employee Engagement with Strategic Change Implementation: A Meaning-Making Approach. Organization Science, 23(1), pp.1-23. Vestal, K. (2012). Which Matters: Employee Satisfaction or Employee Engagement?. Nurse Leader, 10(6), pp.10-11. Vitt, L. (2014). Raising Employee Engagement Through Workplace Financial Education. New Directions for Adult and Continuing Education, 2014(141), pp.67-77.