Friday, January 24, 2020

Outgoing Travel Organization Business Plan Essay -- business plan, tra

Outgoing travel is an organisation based on the idea of fun and freedom. If you are part of a society, club, international society or just a group of friends, they make it easy to organise life changing trips to destinations and events throughout the UK & Europe. They organise day trips, weekend breaks, events and festivals and many other exciting ventures for anyone with a sense of excitement and fun. Where is the company located? The address of a local outgoing travel organisation is located below: 25 Brunswick Rd Manchester, Greater Manchester, M20 4QB Tel: 0161 610 2000 The company’s main objectives. The company aims to have anybody come along to the organisation, however I would say that their target market, or at least the one the organisation appeals most to is that of students at colleges and universities. The main functions of an organisation are 1. Sales (this involves the distribution of goods and provided by the organisation) 2. Purchasing (this involves a consumer buying the product) 3. Finance (this involves managing the money that flows in and out of the company) 4. Operations (this involves carrying out the main business of the organisation) The main objectives of the organisation are to organise the most prestigious events for young people to enjoy and to help people have something to look forward to before or after they finish college or university. They have ranges of packages which suit even the most discerning of people and they cater to everybody’s needs. As well as that, the company has an objective to make a profit. If the company profits from the events and selling their ideas through marketing, then one of their main objectives have been fulfilled. Also their objective is to pro... ... It helps to give the organisation a clear idea of what sort of person to focus their marketing activities on. It may, for example, be possible to group customers according to geographic area or to target their own promotional and sales efforts more precisely. With this database, the company is also able to communicate successfully with their customers by identifying similar groups of customers to target by a particular method; such as by telephone, direct mail, email or face to face. The company has the choice to reward regular, profitable customers with targeted special offers, and to target customers from whom they haven't had business in the past. CRM also helps the company to measure the effectiveness of their marketing activities so that they don't waste time and money on customers who aren't responding to the promotional campaigns that the company provides.

Thursday, January 16, 2020

Leadership Study Essay

Question 1: What is your opinion of Gerry’s approach to evaluating the output of the new-product development group? While Gerry seems ready for fresh and new product ideas, his approach to evaluating ideas presented by Maria and the new-product development group is harsh and in my opinion put forth as disapproval vice constructive criticism. The team has been working hard and Gerry’s comments, â€Å"I get the impression that there is a lot of activity going on here, but it does not seem to be focused activity†, would make me defensive and rather than listening to Gerry, Maria is probably thinking about how to respond to the snide comments and feedback. Gerry could have been more tactful and should have been more supportive when turning down the teams ideas and putting Maria on the defensive. As a result, they are likely to interpret criticism as a personal attack on their self-worth.1 (DuBrin, 2013, p. 362) It would have been better in my opinion to say nothing o r use tact in his approach and rather than criticize, he could have used it as a coaching opportunity and turned down Maria’s idea with constructive feedback. Question 2: Do you think that Maria is getting too sensitive to criticism? Gerry’s comments are not constructive but rather criticism so, no, I don’t think Maria is getting too sensitive to Gerry’s criticism. Garth Laidlaw pointed out that new-product development is a risky business and that 90 percent of new-product ideas never make it to the market shelves so Gerry should’ve expected some failures. I think Gerry should have come into the venture using what DuBrin calls a use loose-tight leadership style. Looseness refers to granting space for new ideas and exploration, whereas a tight approach means finally making a choice among the alternatives.2 (DuBrin, 2013, p. 365) Innovation is also enhanced when workers throughout the organization are able to purse absurd ideas without penalty for being wrong or for having wasted some resources.3 (DuBrin, 2013, p. 365) Question 3: How do constraints on creativity enter into this case? Gerry is not practicing transformational leadership and fostering an environment for change and innovation. The executive office sees a need for innovation, establishes a team and even places the team away from the corporate flag but I didn’t see Gerry having a clear vision or  providing any type of guidance on the types of goods or sector that the new product development group should focusing their talents. Information about establishing a climate for creativity can be divided into (1) leadership and managerial practices for enhancing creativity and (2) methods for managing creative workers.4 (DuBrin, 2013, p. 357) Gerry wants innovation and creativity, provided resources but his rigid leadership style would hinder creativity in any organization. One should provide excellent tools and resources, give creative people flexibility, turn down ideas gently, and employ creative people to manage and evaluate creati ve workers.5 (DuBrin, 2013, p. 366) The company seems focused on innovation for its own sake without a clear goal in mind, and Gerry is quick to criticize the ideas presented by the innovation team rather than recognizing opportunities in lemons. It takes a lot of lemons to make lemonade.

Wednesday, January 8, 2020

The Complete The Child Is Father of the Man Wordsworth Quote

William Wordsworth used the expression, The child is the father of the man in his famous 1802 poem, My Heart Leaps Up, also known as The Rainbow. This quote has made its  way into popular culture. What does it mean? My Heart Leaps Up My heart leaps up when I beholdA rainbow in the sky:So was it when my life began;So is it now I am a man;So be it when I shall grow old,Or let me die!The Child is father of the Man;And I could wish my days to beBound each to each by natural piety. What Does the Poem Mean? Wordsworth uses the expression in a very positive sense, noting that seeing a rainbow produced awe and joy when he was a child, and he still felt those emotions as a grown man.  He hopes that these emotions will continue throughout his life, that he will retain that pure joy of youth. He also laments that he would rather die than lose that leap of the heart and youthful enthusiasm.   Also, note that Wordsworth was a lover of geometry, and the use of piety in the last line is a play on the number pi. In the story of Noah in the Bible, the rainbow was given by God as a sign of Gods promise that He would not again destroy the entire earth in a flood. It is the mark of a continuing covenant. That is signaled in the poem by the word bound. Modern Use of The Child Is Father of the Man While Wordsworth used the phrase to express hope that he would retain the joys of youth, we often see this expression used to imply the establishment of both positive and negative traits in youth.  In watching children at play, we notice that they demonstrate certain characteristics which may remain with them into adulthood. One interpretation—the nurture viewpoint—is that it is necessary to instill in children healthy attitudes and positive traits  so they grow up to become balanced individuals.  However, the nature viewpoint notes that children may be born with certain traits, as can be seen in studies of identical twins who were separated at birth. Different traits, attitudes, and experiences are influenced in different ways by both nature and nurture. Certainly, traumatic life experiences in youth inevitably occur which also influence us throughout life. Lessons learned both in positive and negative ways guide us all into adulthood, for better or worse. Other Appearances of the Quote The quote is paraphrased by Cormac McCarthy on the first page of the book Blood Meridian as the child the father of the  man. It also appears in the title of a song by the Beach Boys and an album by Blood, Sweat, and Tears.